Our ideation process is extensive, diving into various factors that wilt give us an anchored picture of the market and the many stakeholders involved (which is usually the case in health delivery). We challenge ideas to ensure that maximum impact and cohesiveness in achieving a more patient centric healthcare company.
Our approach is designed to be realistic and creative.
In choosing our ventures we ask ourselves…
IS THIS GROUNDED IN REAL PROBLEMS?
Is this a nice to have or a must have? We believe that business and technology can be powerful agents for change. but only if the soIutions are rooted in a deep understanding of key challenges within the local context and by practicing human-centered design.
DOES IT FIT IN OUR ECOSYSTEM APPROACH?
When and how will it contribute to the bigger picture? We are guided by a holistic, systems-based view of the healthcare industry. We are committed to serving actual user needs by bridging the gaps and forging the connections necessary to make our digital solutions relevant, accessible and enduring.
DOES IT HAVE TECHNOLOGY-MARKET FIT?
Can the solution be scaled and empowered by technology? The most impactful technologies are not necessarily the most sophisticated, but the ones that key stakeholders along the healthcare value chain are ready to adopt. We design our solutions around the problems and our target users, never the other way around.
We Welcome Brilliant Ideas
Send it here and we’ll get in touch
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